Mediaroom - Microsoft
  • Microsoft Mediaroom

    In 2007, I went to Burning Man for the first time. If you've ever been, you know that one of the most difficult parts is the drive home. It's hot, you're tired, there's lots of traffic, you're basking in the after glow of an amazing week and the last place you want to be is stuck in a car. That year, I drove back to San Francisco with two friends: Bones and Chappy. No, those aren't their birth names but that is what everyone calls them.

    Chappy passed out in the back seat which left Bones and I to keep each other company during the long ride home. I'd just met Bones a few months earlier so this was a great opportunity to get to know one another. She asked what I did and I told her that I was in school studying motion graphics.

    Now, if you are a fellow motion graphic designer, you know that when someone asks "What do you do?" they hardly ever know what you mean when you answer, "Motion graphics." To my surprise, Bones didn't flinch and she said "I work at a company called Phoenix Editorial and we do video editing and motion graphics. When you finish school, send me your demo reel and I can pass it on to the producers and creative director."

    The following year, when graduation came around, I sent Bones my reel and she kept her word. I was told the creative director commented that my reel was "pretty good" and a producer reached out to me and we discussed the possibility of an internship with Bonfire, a sister company born from Phoenix Editorial. As it ended up, I took an internship with another company, but I continued to stay in touch with the producer.

    Another year passed and when I decided to go freelance, I reached out to the producer and a few months later, I got my first shot at working with Bonfire and this was the project. Bonfire became the closest thing I've had to a "home" as a freelancer and it's been a joy working with their team and Bones is now one of my best friends.  It's funny to me that so much of this happened because of a lazy drive home from the desert.

    CREDITS: Susan Brennan, Brandon Sugiyama
    PRODUCTION COMPANY: Bonfire Labs
  • STYLEFRAMES
Description
Design and animation for a marketing video for Microsoft's Mediaroom software platform.
Fields
Motion Graphics
Date
2012